ELF DECOR at the International Warsaw Home & Build 2026 Exhibition in Poland

From October 21 to 24, 2026, products by ELF DECOR, a Ukrainian manufacturer of decorative coatings, were showcased at the international Warsaw Home & Build 2026 exhibition, held at the Ptak Warsaw Expo exhibition center near Warsaw, Poland.

Our brand was represented at the exhibition by PARAMETRA, the official partner and distributor of ELF DECOR in Poland. Participation in the event marked an important step in strengthening the brand's position in the European market, developing international partnerships, and introducing industry professionals to the possibilities of Ukrainian decorative materials.

Ukrainian Decorative Coatings on the International Stage

Warsaw Home & Build is an international exhibition that brings together representatives of the construction and design industries, architects, interior designers, manufacturers, distributors, and finishing specialists.

Over the four days of the exhibition, visitors to the PARAMETRA stand had the opportunity to explore the ELF DECOR product range, experience decorative coatings in a variety of textures, discover different application techniques, and learn more about their use in contemporary interiors.

Special attention was given to materials that recreate natural surfaces, produce expressive relief textures, and bring unconventional architectural and design concepts to life.

What Did We Showcase at the Exhibition?

The PARAMETRA stand featured some of ELF DECOR's popular decorative coatings, including:

• Travertino Style — a decorative coating designed to create the effects of natural travertine, concrete, and expressive mineral textures.
• CORROSIA — a decorative coating system that recreates the appearance of oxidized metal, rust, and patina.
• ART STONE — a mineral-based decorative coating for creating realistic imitations of natural stone, rock formations, and textured surfaces.

A special highlight of the exhibition was ToClay, a new collection of natural decorative materials based on clay, lime, and mineral components, combining natural aesthetics, an environmentally conscious approach, and modern decorative finishing possibilities.

The centerpiece of the stand was a large-scale decorative installation featuring CALTÉRA in a rich orange shade. The material's expressive texture, natural relief, and warm color created a distinctive visual identity for the exhibition space, demonstrating the potential of natural plaster in unconventional architectural applications.

In addition to CALTÉRA, visitors were introduced to other materials from the ToClay collection:

• ARHÉ — a natural decorative plaster designed to create expressive surfaces inspired by natural stone and raw mineral textures.
• BOKÉ Limewash — a lime-based paint with a deep matte finish, soft color transitions, and a subtle patina effect.
• HÓMA — a natural clay- and lime-based plaster that combines organic aesthetics with high vapor permeability.
• VABIO — a mineral-based decorative coating inspired by Mediterranean architecture and natural textures.
• LAYTINY — a thin-layer natural plaster that creates delicate textures with soft variations in shades and brushstroke effects.

The exhibition demonstrated the wide range of decorative possibilities offered by ELF DECOR and ToClay — from realistic imitations of stone, concrete, and metal to natural clay and lime finishes.

Visitors had the opportunity to experience the materials not only through individual samples but also as part of the stand's large-scale decorative design, appreciate their textures up close, and discover new ideas for their own interior design projects.