Elf Decor: From Idea to Recognizable Brand

It all started with a dream.
A dream not just to make paints and plasters, but to create art — art that lives on walls and tells stories.

26 years ago, we took our first steps in the world of decorative finishes. Much has changed since then — techniques, trends, approaches. But one thing has remained constant: our pursuit of excellence.

In 2006, we created the Elf Decor trademark — the result of five years of production experience and collaboration with leading European brands. The idea was simple yet ambitious: to combine the best of global expertise with our own vision of beauty. That’s how a brand was born — one that is now recognized in Ukraine and far beyond.

We brought together a team — not just workers, but passionate craftsmen. Together, we don’t just produce materials; we teach, we inspire, we open the world of decorative finishes to others.

Elf Decor. Think Timeless. Create Timeless.
This is more than a slogan. It’s the essence of everything we do.

THINK
To think means to see more than a wall. In every project, we search for meaning — in the color, in the texture, in the light.
We think about the feelings a person will experience when touching the surface. About the atmosphere that surrounds them every day.
We study global trends, architecture, and material philosophy. But we don’t copy — we rethink.
"Think" is our foundation. It’s respect for space and for the people who live in it.

CREATE
To create isn’t just to mix components. It’s to give birth.
Our finishes aren’t mass products — they are born from a love of beauty and constant experimentation.
We create materials that evoke emotion.
Materials that allow artisans to work like artists — every gesture, every stroke becomes unique.
From GROTTO to MARMORINO STYLE, from silk to concrete — each texture undergoes a journey of inspiration and perfection.

TIMELESS
Trends may fade. Style stays. We choose timelessness.
Our materials don’t follow time — they are made from natural ingredients, with mastered techniques and deep respect for craft.
TIMELESS is not just about durability. It’s about spaces that feel right today, in 10 years, and even after 20.
Textures that don’t tire. Colors that don’t bore. Solutions that never go out of style.

Elf Decor. We think. We create. We believe in timelessness.

The Architecture of Texture
Today, the Elf Decor collection includes over 50 types of decorative finishes — from Venetian plasters and silk-like textures to concrete effects and pearlescent sheens.

Concrete effects — for those who appreciate urban minimalism and want to feel the city rhythm even in the silence of their home.

Venetian plasters — timeless classics. Noble gloss, deep hues, and that distinct layered Italian soul — a touch of palace beauty on your walls.

Pearlescent finishes, including the beloved "wet silk", add soft glow and quiet elegance. They reflect light like fabric, gently embracing the space.

Facade coatings — it’s not just about protection, but character. These finishes give buildings expressive, stylish exteriors.

And among them lies a true treasure — lime-based materials, the foundation of our story.

The same lime used by Renaissance masters
We were the first in Ukraine to master the production of decorative finishes based on premium lime. It’s not just words — it’s a philosophy.

Our lime comes from an Italian region known for its centuries-old traditions. First, it’s fired in special kilns. Then, it rests in water for 12–24 months. No shortcuts. No compromises.

Only after that, it reaches us — to become the base of our signature materials like GROTTO, TRAVERTINO STYLE, and MARMORINO STYLE.

Quality you can see with the naked eye
Elf Decor is not just about beauty — it’s about trust.
We use premium raw materials from Italy, Spain, France, and Germany. Our production is certified by ISO 9001:2015.

By choosing Elf Decor, you’re not just choosing decorative finishes.
You’re choosing a story. Expertise. And long-lasting quality that stands the test of time.